PLAY logo crewneck sweater

thisSIDE is a 100% Hungarian clothing brand, all our products are made in Hungary. The selection of our materials is a meticulous process, because it is extremely important to us that all our pieces represent the highest possible quality. We design all our collections ourselves. As a first step, we select the colors of the given period, and then our graphic designers design unique patterns for a given theme. We are also not willing to make compromises when choosing the true, final color of the products and motifs. Our samples are screened onto the different items of clothing, thus ensuring that all our products can remain a timeless item in your wardrobe for as long as possible. At the end of the process, the thisSIDE tops, pants and accessories take their final shape under the competent hands of the tailor and knitter. The basic concept of our brand is that everyone can find the most suitable size and comfortable pieces. The differences between our sizes are therefore larger than with other brands. We have provided all the products of each collection with a unique size chart, so that you can safely order your chosen favorites without trying them on.

Slow fashion is a sustainable fashion concept that reflects human living conditions, biological and cultural diversity and creates unique, personalized products. It is based on durable materials, traditional production techniques and slower design processes that are less influenced by the seasons. During the design of the pieces of the Hungarian brand thisSIDE, we pay careful attention to every detail, from the selection of materials to the order. Our goal is to create quality, comfortable, fashionable and timeless pieces so that every time you put on any thisSIDE product, you feel the same satisfaction as when you first unwrapped it.